The best digital marketing
Monetate’s Ecommerce Quarterly Report has revealed that conversion, add-to-cart, and cart abandonment rates improve exponentially over a series of personalized page views – with three pages of personalized content being the tipping point for driving action.
The report is based on the analysis of more than one million sessions from across Monetate’s global retail customers.
Key findings from the study include the fact that when customers were exposed to three pages with personalized elements, conversion rates doubled, going from 1.7% to 3.4% (when compared to consumers who are only exposed to two pages). Meanwhile, with 10 personalized page views, conversion rates were 31.6%, add-to-cart rates 65.2%, and cart abandonment rates dropped to 58.8%.