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Research & Insights

The return of investments do vary according to the industry but holds the most considerable impact on buyers purchasing behavior. With three components rightly placed in an outdoor advertising –Appropriate location, Right Message and a digital trail across other mediums, the results are highly effective. The unit of measure for outdoor advertising is Daily Effective Circulation (DEC). This number represents the number of vehicles that pass by the hoarding as well as the number of pedestrians. The initial planning ensures that the placement of the advertisement is at a place where it generates maximum attention and the messaging supports the objective of the communication. The pace of modern technological change within the last decade has exceeded all expectations, thus challenging traditional knowledge sharing methods for researchers, libraries, publishers, and vendors all over the world. In response to this constant need to drive innovation, IGI Global publishes a specialized line of scholarly publications.

Post Campaign Audit

Much of the success of any business is riding on its marketing strategy. It may have abundant resources, with a management team composed of brilliant and innovative minds, and teams of hardworking employees diligently and passionately performing their tasks. However, the business will never be able to grow, and succeed in achieving its organizational goals if it does not have a marketing strategy in place. The growth of a business is closely linked to how its image is developed and presented to the market, and how it is able to establish a presence in that market. To accomplish that, there is a need to work on creating and increasing its brand awareness, which inevitably leads to increased profitability and accelerated growth. In the process, this will also widen the reach of the business organization and aid in strengthening the bonds established between the business and its clients or customers. The million dollar question is: what goes into the development of a marketing strategy.


Our elastic thinking pulls in research, data, and analytics to shape strategies that move markets.


Our unique creative chemistry produces powerful ideas that embody and animate our strategies


Our technical ingenuity is the energy that mobilizes our creative ideas to change behaviors in markets.
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