How to Rank for ‘Near Me’ Searches
The last few years have witnessed a significant increase in searches with additional keywords ‘near me’. The fact that ‘near me’ searches have doubled since 2015 is a clear indication that customers now prefer to look for products and services in their vicinity. Google trends show a similar growth for the search term ‘near me’.
It is almost natural for customers to search for things like ‘marketing firms near me’ or ‘digital marketing agencies near me’ to find services that are convenient to them.
To benefit the most from this trend, you need to ensure that your business shows up in local searches. You might be wondering how exactly these searches work, what is its relevance in today’s world, and how it impacts local businesses today.
This article provides all this information so you can have a clear picture of why local search holds such a dominant position in today’s digital marketing.