The return of investments do vary according to the industry but holds the most considerable impact on buyers purchasing behavior. With three components rightly placed in an outdoor advertising –Appropriate location, Right Message and a digital trail across other mediums, the results are highly effective. The unit of measure for outdoor advertising is Daily Effective Circulation (DEC).

Much of the success of any business is riding on its marketing strategy. It may have abundant resources, with a management team composed of brilliant and innovative minds, and teams of hardworking employees diligently and passionately performing their tasks. However, the business will never be able to grow, and succeed in achieving its organizational goals.